Social Media and Video Content
Help people understand the value of your brand.
For businesses that need consistent communication on social media. We organize topics, copy and visual content around clear goals and audiences.
A 45-minute meeting to review your situation and next steps. Or message us on WhatsApp.
More posts can add more noise
A shared idea across posts helps people recognize the brand and understand its offer. We organize topics, voice and the role of each channel so every post has a clear purpose.
What the service includes
Editorial strategy
We define audiences, topics, tone and formats around business priorities and the characteristics of each channel.
Design and video
We develop copy, visual content, scripts and videos adapted to the selected channels.
Publishing and review
We organize approvals and, when included in the plan, scheduling. We review how people respond to the content.
What you can receive
A one-off production or an ongoing plan takes shape through specific content and working guidelines:
- Editorial guidelines and content pillars.
- A calendar with topics, formats, channels and approval responsibilities.
- Graphics, copy and videos for the agreed formats.
- Results review and recommendations for the next production.
We agree on quantities, revisions and production resources. The proposal also specifies scheduling, paid promotion and community management when they form part of the work.
A related case
Quintero Puchuncaví de Pie: Identity, audiovisual content and communication for a cause. Explore the scope and context of the case.
We connect what your brand wants to communicate with people’s questions and the context in which they will see it. First, we decide what is worth saying; then, how to produce it.
From understanding to measurement
- Understanding. We review the brand, audience questions and existing content.
- Proposal. We define topics, formats and a realistic calendar with the available resources.
- Production. We write, design and produce the agreed content through a defined review process.
- Measurement. We review responses by topic and format to guide the next cycle.
Evaluate the response that matters
Video views, saves, clicks and enquiries can serve different goals. We choose indicators around each piece’s purpose and distinguish organic from paid responses where relevant.
Frequently asked questions
Which social networks should we focus on?
Those that make sense for your audiences, your offer and your production capacity. We can assess Instagram, Facebook, LinkedIn, TikTok or other networks without assuming your brand needs to be on all of them.
Can you produce videos with material from my business?
Yes. We can work with existing material or plan a new production. We review material quality, usage permissions, scripts and formats before agreeing on the work.
Does this include replying to comments and messages?
We define who manages the community and the scope of coverage. When your team handles replies, we can establish tone and escalation guidelines to keep communication consistent.
Can organic content and ads work together?
They can share a strategy while adapting to different purposes. We define the content and paid-media management each format needs to fulfil its role.
Make room for a clear message
Share your social channels and tell us what you want people to understand about your brand. From there, we can define the content you need.