Branding and Brand Identity
A brand that expresses what makes you different.
For businesses starting out or whose identity has fallen behind. We define a consistent visual and verbal foundation so every touchpoint speaks the same language.
A 45-minute meeting to review your situation and next steps. Or message us on WhatsApp.
When every piece tells a different story
A business can evolve while its identity falls behind. Or it can have a strong logo but no guidelines for using it. We review what needs to change so the different expressions of your brand share a direction.
What the service includes
Brand direction
We clarify the purpose, value proposition and attributes that should guide communication.
Visual system
We design or evolve identity elements around the challenge: logo, colour, typography and graphic resources.
Applications and guidelines
We apply the identity to priority uses and provide guidance so your team can use it consistently.
What you can receive
A new identity or a brand evolution can include:
- A brand direction document and positioning guidelines.
- A visual identity proposal.
- Brand files in the formats required for their use.
- An identity guide and priority applications for digital or printed media.
We agree on identity elements, applications, formats and revisions. Naming, licences, registration procedures and physical production are explicitly included when the project requires them.
A related case
iBIM: Renewing the identity and digital presence of an education brand. Explore the scope and context of the case.
We look at the business, the people it wants to reach and the alternatives in the market. Design starts from that understanding and a clear purpose.
From understanding to measurement
- Understanding. We listen to your team and review the brand, its audiences and the competitive context.
- Proposal. We agree on a strategic direction and the elements that need to be developed.
- Production. We design the system and its applications through the agreed revisions.
- Measurement. We review consistency across agreed uses and define what to observe after implementation.
Check clarity in use
We assess whether the system communicates the offer and maintains consistency across materials. When the project includes testing with people, their responses help us review decisions and understand how the brand is interpreted.
Frequently asked questions
Is branding the same as designing a logo?
The logo is one part. The work can connect brand direction, visual identity and application guidelines. We define what your business needs before deciding which elements to produce.
Can you retain elements of my current identity?
Yes. We review what has value and what makes communication harder. The project can evolve your brand without replacing every element.
Which files and guidelines will I receive?
The proposal lists the formats and guide contents. We select them around the applications and tools your team will use.
Does this include trademark registration?
Registration is separate from identity design. If you need it, the relevant searches, procedures and advice should be defined before finalizing the project.
Return to the essentials of your brand
Tell us what has changed in your business, who you want to reach and what you need to express more clearly. Let’s discuss the direction of your identity.