25% lower advertising costs
From a refreshed identity to digital lead generation, we transformed Tu Salud Es Primero’s presence to connect with its target users.
- Increase in SEO visibility
- +60%
- Reduction in advertising costs
- -25%
- Increase in conversion rate
- 5X
Context and challenge
Tu Salud Es Primero, a business focused on comparing Chilean Isapre health plans, faced several challenges:
- Theft of digital traffic by competitors and search engines.
- An outdated brand identity that did not convey trust or professionalism.
- No processes to manage and follow up with captured leads.
Goals
- Modernize its brand and digital presence.
- Increase organic visibility and reduce advertising costs.
- Establish quality lead generation and conversion strategies.
Tools
Before
- Facebook Ads, Google Ads
Current
- WordPress (website redesign).
- Advanced SEO (on-page and off-page).
- Remarketing strategies.
- Rebranding
Strategy and actions
Key elements of the project
Branding: visual identity redesign
The 360° strategy we implemented
Synapse Marketing Framework approach:
We connected branding, marketing and technology in an integrated plan to strengthen Tu Salud Es Primero’s presence:
New logo and graphic style
We created a modern logo that conveys trust and approachability, using fresh, professional colors.
Applying the brand
- We applied the design across social media, advertising content and the redesigned website.
- We designed graphic and advertising mockups to reinforce the visual identity.
Website design
- We redesigned the website to improve user experience and optimize conversion flows.
- We implemented dedicated modules to compare Isapre plans and request quotes.
SEO and SEM
- Organic search strategies increased search visibility by 60%.
- Optimized advertising campaigns attracted qualified leads at a lower cost.
Content marketing and social media
- We designed an editorial calendar for Facebook and Instagram campaigns.
- We created content about family benefits and health plan comparisons.
- Review the images and you will see the graphic style of the Agencia Cero team compared with that of previous agencies.
The project in images
Website
Work by Agencia Cero
Material from before Agencia Cero
Logo evolution
Results
Impact of the strategy
Digital transformation in practice
The Tu Salud Es Primero project was a challenge that led our team to develop integrated, tailored solutions to overcome obstacles in branding, lead generation and digital visibility. We began with an in-depth analysis of the problem: a lack of trust in the brand and traffic lost to more established competitors. From there, we focused on aligning every aspect of the digital strategy with the client’s business objectives.
The brand refresh helped position Tu Salud Es Primero as a trusted authority in health plan comparison. The website redesign improved the user experience and optimized conversion processes, making relevant information easier for users to access. The SEO and SEM strategies achieved a perfect balance between organic exposure and paid advertising, increasing visibility while reducing costs.
Beyond the numbers, this project demonstrated the importance of a cohesive strategy that connects every point of the customer journey. At Agencia Cero, we do more than create strategies; we turn brands into success stories. Tu Salud Es Primero is a tangible example of how a clear vision can translate into measurable, sustainable results. 🚀
Increase in SEO visibility
+60%
Reduction in advertising costs
-25%
Increase in conversion rate
5X
Closing
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