Cristián Hernández González, Director of Marketing and SEO at Agencia Cero, appeared on FxTaxes to discuss digital marketing and SEO for entrepreneurs and MSMEs. The invitation from two accountants led to an exchange about marketing decisions across digital channels.
In a relaxed setting, Cristián answered questions and shared information with the hosts. The conversation addressed marketing strategy with a focus on its numerical aspects, considering the needs of people running a venture or a micro, small, or medium-sized enterprise.
The meeting brought together an accounting perspective and digital marketing experience to discuss channel selection and the scope of a company’s activities. The video lets you revisit the program’s questions and answers.
This article, published on January 9, 2019, preserves a record of Cristián’s appearance on FxTaxes.
