Over 1,000 new course registrations
We refreshed iBIM’s identity, improved its course website and developed campaigns to connect its BIM training with new students.
- Registrations from Campaigns
- +1000
- Campaign clicks
- +27.63%
- Increased Conversion
- +35%
Context and challenge
iBIM, a company focused on BIM training and Autodesk certification, faced:
- An outdated website that made it difficult to sell its courses online.
- Inefficient digital marketing campaigns, with high costs and low lead generation.
- An outdated visual identity that did not convey its leadership or professionalism.
Goals
Modernize its digital strategy through:
- An optimized, functional website for online courses.
- More precisely targeted advertising campaigns to attract quality leads.
- A new visual identity that reflected its leadership in BIM training.
Tools
Before
- Wordpress + Woocomerce + Sendiblue + Google Ads + Facebook Ads
Current
- Platform: WordPress + WooCommerce
- Digital Campaigns: Google Ads (SKGA), Remarketing, Facebook, Instagram and LinkedIn Ads.
- SEO: Technical and content optimization.
- Content Marketing: Editorial calendar and strategic copywriting.
- Video Marketing: Audiovisual content for social media.
- Analytics: A/B testing and tracking with Analytics.
Potential
- Google Merchart can now be used, along with DCE & AI advertising.
Strategy and actions
Key elements of the project
Branding: visual identity redesign
The 360° Strategy We Implemented
Synapse Marketing Framework approach:
Our strategy focused on aligning every channel of the digital presence with the motivations and needs of iBIM’s ideal client.
New Logo
- We designed a modern, professional logo with clean lines and minimalist typography.
- This change reflected the precision and confidence that clients expect from a leading brand in technology and training.
Color Palette and Graphic Style
- We adapted the new graphic style for the website, social media, advertising campaigns and visual content, ensuring a consistent presence across all platforms.
Website
- We optimized the existing WordPress + WooCommerce + Divi website, focusing on improving its performance and functionality.
- We redesigned key elements to simplify the purchasing process and make it more efficient, increasing conversion.
- We implemented a more attractive visual approach consistent with the new visual identity, aligning the design with users’ expectations.
SEO: product-focused visibility
- We corrected technical issues (missing tags, slow speed) and improved the content structure.
- We optimized the website for specific keywords, increasing organic visibility.
SEM: optimized Google Ads campaigns
- We segmented Google Ads campaigns using the SKGA technique to group keywords, reduce costs and improve CTR.
- We implemented remarketing on Google Ads and social media to capture interested leads who had not completed the purchasing process.
Social media: editorial planning and management
- We designed a strategic editorial calendar for Facebook, Instagram and LinkedIn, with engaging visual content and clear messages aimed at its target audience.
- We incorporated dedicated campaigns to highlight courses and promotions.
Audiovisual Content
We developed social media videos explaining the benefits of the courses and certifications, strengthening audience interest.
The project in images
Campaign materials
Project website design
Navigation analysis
Identity refresh
iBIM advertising campaign
Video year: 2022
Advertising campaign for iBIM.
Results
Impact of the strategy
Digital transformation in practice
The work carried out for iBIM strengthened its digital presence and transformed its strategy into an efficient, results-oriented model. It went from a functional but limited website to an optimized platform that improved the user experience and significantly increased lead conversion and student acquisition.
Through a combination of refreshed branding, SEO optimization and carefully designed SEM campaigns, iBIM achieved tangible results:
More than 1,000 new registrations for its courses.
A 35% increase in the conversion rate of interested users.
Greater visibility in search engines and on social media, strengthening its leadership in BIM training.
In addition, applying a consistent visual approach across all its digital platforms strengthened its identity as a trustworthy, professional and innovation-oriented brand. The impact was reflected in immediate figures and public perception, positioning iBIM as a benchmark in its industry.
This project reaffirms our commitment at Agencia Cero: we build comprehensive strategies that create a lasting impact and support our clients’ positioning in their sectors.
Registrations from Campaigns
+1000
Campaign clicks
+27.63%
Increased Conversion
+35%
Reduction in CPC
-18.67%
What we learned: launches with tight deadlines left less room to explore conversion testing, repeat purchases and retention in depth. Those experiences helped us identify opportunities in student benefits and referrals of new students.
Closing
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