25% lower advertising spend
With performance maintained.
We modernized its digital presence, optimized advertising campaigns and combined SEO + SEM to achieve real conversions and measurable results, with less investment and greater impact.
- Conversion rate
- +200%
- Campaign clicks
- +21.53%
- Advertising spend, with performance maintained
- -25%
Context and challenge
In 2016, Altavista, a distributor of Flexalum products, faced a broad digital challenge:
We needed to build a complete digital strategy from the ground up to establish Altavista online.
- A limited Wix website with no e-commerce capabilities.
- Advertising campaigns without segmentation or clear product priorities.
- A social media presence with neither strategy nor consistency.
- Bounce rate and website performance were affected by slow hosting, which the client chose to retain.
Goals
- Move to a functional e-commerce platform.
- Optimize advertising campaigns to improve results with a smaller budget.
- Develop an SEO strategy centered on product content to reinforce paid search (SEM).
- Establish a consistent visual presence on social media.
Tools
Before
- Wix website with technical limitations
A Wix website with technical limitations
Current
- Website migration to Joomla with manual Webpay payment integration.
- SEO strategy with product-specific content.
- Google Ads campaigns optimized with SKGA (Single Keyword Ad Groups).
- Facebook as a visual platform, with minimalist, engaging content.
Potential
- Today, Google Merchart can be used, along with DCE & AI advertising.
Strategy and actions
Key elements of the project
The 360° strategy we implemented
Synapse Marketing Framework approach:
Our strategy aligned each part of the website with the motivations and needs of AltaVista Chile’s ideal client.
Website
- We migrated the website to Joomla and developed a functional online store.
- We integrated Webpay manually, working around the technical limitations of the time.
- We simplified navigation with a minimalist design to reduce friction in the purchasing process.
SEO: product-focused visibility
- We developed content for specific Flexalum products and optimized the website for organic search.
- We structured categories and descriptions around end-user needs.
SEM: optimized Google Ads campaigns
- We used SKGA (Single Keyword Ad Groups) to create more precise, efficient campaigns.
- We achieved an 18.67% reduction in cost per click (CPC), alongside a 21.53% increase in total clicks.
- We created campaigns segmented by product and demand over time.
Social media: editorial planning and management
- We designed and published an editorial calendar on Facebook, with a minimalist, professional visual style.
- Content focused on brand awareness and key products, aligned with the SEO and SEM strategy.
The project in images
Website
Project gallery
Website navigation analysis
Results
Impact of the strategy
Digital transformation in practice
Altavista went from a nonexistent online presence to having a functional online store, optimized advertising campaigns and a professional social media presence. Although the technical and contextual challenges were significant, we achieved tangible results that made a difference to its business.
The implementation of the Joomla online store, together with the manual integration of Webpay, enabled Altavista to offer a simple, effective online purchasing process for the first time. We also optimized its Google Ads campaigns with precise strategies such as SKGA (Single Keyword Ad Groups), reducing cost per click by 18.67% and increasing traffic by 21.53%.
We developed optimized content for key products, with an SEO strategy that complemented advertising and attracted qualified organic traffic. We also built its Facebook presence with a structured editorial calendar and simple, professional visuals to strengthen brand awareness.
At Agencia Cero, our commitment is to build sustainable transformations that make an impact in the present and lay the foundations for future digital growth.
Conversion rate
+200%
Campaign clicks
+21.53%
Reduction in CPC
-18.67%
Advertising spend, with performance maintained
-25%
What we learned: the project showed the importance of reviewing the hosting before starting development, agreeing with the client on which products to prioritize, and setting aside time to test navigation and the purchasing process.
Closing
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We know that starting a project can be challenging when you do not know where to begin or what to do, but we also know that you are losing time and money by not getting started.