40% more leads captured
From refreshed branding to process automation, CreceVertical found in Agencia Cero the solution for connecting with its ideal clients.
- Leads captured
- +40%
- Social media engagement
- +25%
- Sales process automation
- 100%
Context and challenge
CreceVertical, a real estate brokerage business, faced several challenges:
- Declining social media reach, affecting lead generation.
- No clear processes connecting marketing activity with an effective sales cycle.
- An outdated visual identity that did not convey professionalism or trust.
Goals
- Refresh the brand to convey credibility and approachability.
- Create an optimized website with CRM integration for efficient lead management.
- Design digital marketing strategies to attract leads and automate processes.
Tools
Before
- Social media + Google Ads
Current
- CRM HubSpot
- WordPress (website)
- Email marketing automation
Potential
- Interaction-based lead scoring.
- Advanced social media campaign optimization.
Strategy and actions
Key elements of the project
Branding: visual identity redesign
The 360° strategy we implemented
Synapse Marketing Framework approach:
Our strategy aligned branding, digital presence and sales processes through:
New logo and graphic style
- We designed a modern, professional logo that conveys trust and freshness.
- We established a modern, trustworthy color palette aligned with the real estate sector.
Applying the brand
- We applied the identity across social media, digital campaigns and the new website.
- We designed graphic and advertising mockups to reinforce the visual identity.
Website design
- We developed a WordPress website connected to HubSpot CRM.
- We designed forms to capture information and created a straightforward, efficient navigation flow.
Process automation
- We configured automated CRM tasks for lead nurturing and assignment to the sales team.
- We implemented a personalized email marketing strategy for prospective clients.
Digital marketing
- We designed a social media editorial calendar to promote properties and services.
- We implemented advertising campaigns on Facebook, Instagram and Google Ads, focused on qualified leads.
The project in images
Website
Project gallery
Website
Logo evolution
Results
Impact of the strategy
Strategic design: from brand to functionality
Our work for CreceVertical turned its digital presence into an efficient system aligned with its business objectives. With a refreshed brand and a website connected to a capable CRM, CreceVertical was able to:
Significantly increase lead generation.
Automate key processes that improved sales team productivity.
Position itself as a trustworthy, modern brand in real estate.
At Agencia Cero, we do more than design solutions; we build them to make an impact and grow sustainably in the market.
At Agencia Cero, we turn ideas into visual and functional tools that connect, communicate and create real value.
Leads captured
+40%
Social media engagement
+25%
Sales process automation
100%
Closing
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