Identity, website and audiovisual content
Deliverables to communicate an environmental cause.
Identity, audiovisual content and digital strategy to connect an environmental cause with the people affected.
Explore the caseContext and challenge
Lawyer Remberto Valdés represented victims of mass poisoning incidents in Quintero and Puchuncaví. Recruiting claimants had stalled: fewer than 400 people had joined over almost four years, delaying the legal process and creating considerable financial strain. He sought professional help to build a digital strategy that would mobilize those affected and bring national attention to the case.
Goals
- Significantly increase claimant recruitment, with an initial target of 1,000 people in under six months.
- Generate media attention and public awareness of the consequences of ENAP’s actions.
- Position lawyer Remberto Valdés as a leading voice on the issue.
Tools
Before
- Facebook, on-the-ground outreach
Current
- Optimized news website; advertising campaigns on Facebook, Instagram, Twitter and YouTube
- Content marketing
- Video Content
Potential
- CRM
Strategy and actions
Key elements of the project
Branding: visual identity redesign
The 360° strategy we implemented
Synapse Marketing Framework approach:
Our strategy aligned branding, digital presence and lead nurturing.
New logo and graphic style
- We refreshed the logo, removing crowded elements to create a clearer, more emotionally resonant visual identity.
- The symbol combined a hand, a megaphone and an exclamation mark to represent civic struggle and action.
- We chose bold, vibrant colors to create an emotional impact: orange to convey urgency and black to provide contrast.
Applying the brand
- We applied the identity across social media, digital campaigns and the new website.
- We designed graphic and advertising mockups to reinforce the visual identity.
Website design
- We developed a WordPress website connected to HubSpot CRM.
- We designed forms to capture information and created a straightforward, efficient navigation flow.
Process automation
- We implemented a personalized email marketing strategy for prospective clients.
Digital marketing
- We implemented advertising campaigns on Facebook, Instagram and Google Ads, focused on qualified leads.
The project in images
Project visuals
Creative gallery
Project website design
Logo evolution
Teaser campaign for the Quintero Puchuncaví documentary
Teaser campaign for the Quintero Puchuncaví documentary.
Results
Impact of the strategy
Strategic design: from brand to functionality
The strategy exceeded the initial claimant recruitment target and transformed public perception of the case. The combination of powerful audiovisual content, emotional branding and digital marketing strategies delivered tangible results for both the victims and the lawyer. This project reaffirms our ability to connect social causes with effective digital solutions, creating real, sustainable impact.
At Agencia Cero, we turn ideas into visual and functional tools that connect, communicate and create real value.
Closing
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