40% higher monthly sales
A renewed digital presence and commercial strategy to turn a small venture into a scalable business.
- Increase in monthly sales
- +40%
- Reduction in Google Ads cost per click (CPC)
- -20%
- Increase in conversion rate
- 2.5X
Context and challenge
ParDeCosas grew through social media and faced several challenges:
- Dependence on external platforms such as Instagram and Facebook to generate sales.
- No owned sales channel, making customer management and business growth difficult.
- No structured plan to direct social media traffic to a functional online store.
Goals
Create an e-commerce website to centralize sales and strengthen the brand’s digital presence through:
- Effective digital marketing strategies.
- Advertising campaign optimization to increase conversions.
- Customer retention and a strong customer database.
Tools
Before
- Facebook Ads
Current
- E-commerce platform: WordPress + WooCommerce
- Digital advertising: Facebook Ads, Instagram Ads, Google Ads and Merchant Center
- Automation and email marketing: Mailchimp and remarketing
- Data analysis: Google Analytics
- Social media product catalog integration
- Automated retention and remarketing campaigns
Potential
- Chatbots for immediate assistance
- Customer loyalty program
Strategy and actions
Key elements of the project
The 360° strategy we implemented
Synapse Marketing Framework approach:
We connected branding, marketing and technology in an integrated plan to strengthen ParDeCosas’ presence:
E-commerce: an owned sales channel
- We developed a WordPress and WooCommerce website focused on user experience and straightforward purchasing.
- Social media integration to synchronize the catalog and sales.
360° digital marketing
- SEO: on-page and off-page optimization to improve search visibility.
- SEM: Google Ads campaigns focused on key products such as home decor and planters.
- Social media: a content strategy to build engagement and qualified traffic.
- Email marketing: customer retention campaigns and automated remarketing.
ParDeCosas anniversary campaign
- A multichannel campaign with five email stages combining storytelling, a discount catalog and a closing message.
- A social media contest using #CumpleParDeCosas to encourage participation and strengthen the community.
Learning and ongoing optimization
- We used Google Analytics and Merchant Center data to adjust campaigns.
- We implemented satisfaction surveys and customer service improvements.
The project in images
Maintenance notice
Project gallery
Website
Results
Impact of the strategy
Digital transformation in practice
ParDeCosas shows how a structured digital strategy can help a venture become a scalable business. It moved from relying solely on social media to an optimized online store that centralizes sales and supports customer retention.
At Agencia Cero, we focus on integrated solutions that connect business objectives with effective digital strategies. This case reaffirms our commitment to excellence and innovation in digital marketing.
Increase in monthly sales
+40%
Increase in social media interactions
+25%
Reduction in Google Ads cost per click (CPC)
-20%
Increase in conversion rate
2.5X
Closing
Let’s talk about your project