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Case study

Citazo A night of dates. A complete system.

Citazo replaces swiping and endless chats with one night, five minutes and a private decision. Agencia Cero designed the website and system connecting purchases, table planning and the running of each event.

  • Sector: Events and in-person dating
  • Project period: 2026
custom administration screens
11

Deliverable

Measurement period
2026
Reference
Development by Agencia Cero for Citazo, 2026.
Citazo website homepage
Explore the case

Context and challenge

A dating event can only be repeated if its operations are well organized. Citazo needed to sell balanced places, assign each participant a number, create compatible tables, record arrivals and share contact details only when both people wanted to. We designed the website and system to connect these steps and reduce manual work and the risk of exposing personal data.

Goals

  • Centralize purchases, preparation and the running of each night in a system that the Citazo team can reuse at new venues and in different municipalities.

Tools

Current

Website (citazo.cl)

Presents the experience, explains how it works and lets visitors explore events by district.

Current

WordPress

Foundation for the website and content administration.

Current

WooCommerce

Manages the purchase of places at events.

Current

Webpay

Processes payments for participant reservations.

Current

Custom theme

Applies Citazo’s visual identity to the website design and navigation.

Current

Custom plugins

Manage tables, rotations, group balance, check-in and incidents from the administration panel.

Current

Mi Citazo

Participant dashboard with the 28-question survey and information about their evening.

Current

Email

Sends scheduled communications to support each event’s operation.

Current

Social media

Links to Citazo’s social channels integrated into the website footer.

Strategy and actions

From purchase to meeting

We built a website true to the Citazo brand, with Webpay payments, Chilean RUT and adult-age validation, companion invitations and a participant number assigned upon payment. The 28-question survey shows one question per screen and informs the proposed first date.

Keeping the night under control

Mi Citazo shows each person the information relevant to their current stage. The administration area manages tables and rotation, group balance and waiting lists, check-in, incidents, scheduled emails and indicators. We completed the work with security testing, fixes for identified findings, an operating manual and technical documentation.

The project in images

Table-planning simulation

Results

We delivered 11 custom administration screens, a 28-question entry survey and an operation based on 5-minute rounds with calculated rotation. These are project deliverables, not attendance or sales results. Those results will be added when real data is available.

custom administration screens

11

Deliverable

Measurement period
2026
Reference
Development by Agencia Cero for Citazo, 2026.

Closing

Citazo can prepare an event in a different municipality without redesigning the entire process: set up the venue, publish the event and use the same system to organize sales, tables and the night.

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