Wolf launched as a brand in 2025, with a limited budget and a technical catalogue to explain. Agencia Cero connected identity, website, SEO, advertising and product video to raise awareness and make requesting a quote easier.
- value of requested quotes, not invoiced sales
- CLP 405 M
- Measurement period
- April 16, 2025 to November 6, 2026
- Reference
- Quote requests recorded on the Equipos Wolf website; analysis by Agencia Cero.
Context and challenge
Launching an industrial machinery brand meant competing with established companies and explaining a broad equipment catalogue. With a limited monthly budget, the work needed to build awareness, appear in search results and attract enquiries from businesses.
Goals
- Build a consistent brand and product presence, make it easier to request a quote through the website, and bring together website, search and advertising data to guide subsequent decisions.
Tools
Before
Google Ads
Paid search used initially to validate demand; investment later moved to Meta Ads.
Current
Website
Product catalogue at equiposwolf.cl with product pages and integrated quote requests.
Current
WordPress
Website content management with a custom theme.
Current
WooCommerce
Foundation for the machinery catalogue and its product pages.
Current
Google Analytics 4
Measurement of website users, sessions and engagement.
Current
Google Search Console
Tracking Google organic impressions, clicks and average position.
Current
Meta Ads
Product video advertising and campaigns tailored to different industries.
Current
HyperFrames
Production of the product video system.
Current
TikTok
Fast-paced product video versions prepared for this channel.
Current
Reels
Slower-paced product video versions prepared for this social format.
Current
Email marketing
Channel included in the brand’s marketing system.
Strategy and actions
Brand and website from day one
We developed the visual identity, brand guidelines and tone of voice. The custom-theme website brings together product pages, technical information and integrated quote requests to introduce Wolf as a new brand.
Search, advertising and measurement
We worked on the site structure, content and product pages for SEO. We started with Google Ads to validate demand, then focused investment on Meta Ads, which accounts for 84% of advertising spend during the period. A report combines Google Analytics 4, Search Console, Google Ads and Meta Ads.
Products in motion
We developed a system of five video styles: hook, figures, operator, detail and continuity. The work includes 90 reels for 18 products and advertising for sweepers and scrubber-dryers across 11 industries, in feed, story and horizontal formats.
Results
Between April 16, 2025 and November 6, 2026, the website recorded 119 quotes from 73 distinct requesters, totalling CLP 405,279,588. This is the value requested in quotes, not invoiced sales. Search Console reported 251,204 impressions, 3,806 clicks and an average position of 8.5. The website recorded 22,746 sessions; 6,403 came from organic search, with 74% engagement. Meta Ads recorded 2,690,764 impressions, a reach of 609,106 people and 20,219 link clicks.
value of requested quotes, not invoiced sales
CLP 405 M
- Measurement period
- April 16, 2025 to November 6, 2026
- Reference
- Quote requests recorded on the Equipos Wolf website; analysis by Agencia Cero.
Closing
Wolf now has a presence that connects its brand, catalogue and quote requests. Final sales cannot be measured through the website. The next stage focuses on improving organic rankings, measuring conversations generated by Meta, and increasing the proportion of visits that lead to a quote request.