Digital tools for real estate businesses help organize contacts, present properties, and measure which activities generate inquiries. A CRM, web analytics, and clear materials are often a useful starting point; other tools are chosen according to the market and the team’s capacity. These nine options cover different tasks and do not guarantee sales by themselves.
Nine tools for different real estate tasks
1. Clientify CRM
Clientify CRM lets you organize contacts, opportunities, and sales follow-up. For example, an apartment inquiry can be assigned to an adviser with a next task. Before subscribing, review integrations, permissions, export options, and features included in the plan. The published partner reference does not replace confirmation of the current implementation scope.
2. Canva
Canva can be used to prepare brochures and posts with templates adapted to your brand. Define a listing format that keeps location, floor area, price, and contact details legible. Review rights to images and assets before publishing; an attractive template does not replace accurate photographs or up-to-date property information.
3. Google Analytics 4
Google Analytics 4 lets you measure interactions through events. In a real estate business, you can review listing visits, contact clicks, and submitted forms, provided they are configured correctly. A WhatsApp click does not prove that a conversation or sale took place: compare these data with the CRM and apply the appropriate privacy measures.
4. Semrush
Semrush combines keyword research, position tracking, and competitive analysis. Use it to explore searches by property type and area, and decide which pages need more useful information. Estimates about other websites are not equivalent to their internal data; validate decisions about your own website with Search Console and your own analytics.
5. Mailchimp
Mailchimp lets you manage audiences, design email campaigns, and automate communications according to the features purchased. You can separate people interested in renting from those interested in buying to avoid irrelevant messages. Work with an authorized contact list, a visible unsubscribe option, and up-to-date property availability; check whether your CRM already covers this need before paying for another tool.
6. Hootsuite
Hootsuite offers social media planning, publishing, and analysis, with features that depend on the plan and each network. A shared calendar can coordinate new properties, tours, and advice for buyers. Assign responsibility for reviewing prices and availability before scheduling, and for handling inquiries that arrive afterward.
7. Matterport
Matterport lets you create virtual property tours from captures of the space. It helps show layouts and routes before an in-person visit, but does not replace a property inspection. Evaluate capture, hosting, compatibility, and the cost of keeping spaces published. Remove or update tours of properties that are no longer available.
8. Zillow Premier Agent
Zillow Premier Agent connects professionals with buyers and sellers within the Zillow ecosystem. It is a reference associated with the US market, not an automatic recommendation for acquiring customers in Chile. Before considering it, confirm coverage, requirements, and commercial terms; for your area, compare where your audience actually searches.
9. Slack
Slack organizes conversations and files into channels to coordinate the team. You can separate projects, availability, and viewing arrangements. Keep sales history in the CRM so that it is not scattered across messages, and limit access to customer data according to each person’s role.
To choose, first identify a specific difficulty: unanswered contacts, incomplete listings, or inquiries that are not recorded. Compare tools that solve that problem by total cost, integration, ease of use, and data export. Test the workflow with an example case before bringing in the rest of the team.
At Agencia Cero, inbound marketing and marketing automation services can address acquisition, follow-up, and integrations according to the agreed scope. Licenses, configuration, and sales responsibilities are defined for each project.
Start with a workflow you can sustain: record the inquiry, assign it, respond, and note the next step. Review relevant inquiries, scheduled viewings, and sales progress, rather than simply the number of tools. Sales also depend on the offering, price, and the team’s service.
Do you need to organize your digital process? Share your website, inquiry channels, and the tools you already use when you contact Agencia Cero. That will let us review what should be connected or improved before adding another platform.
