Cristián Hernández, one of the founders of Agencia Cero, appeared on episode 07 of Entreprenerd, via Radio Lab Chile, on November 19, 2018. The conversation covered his entrepreneurial journey and the agency’s work in digital marketing and SEO, with a focus on educating, informing, and supporting new businesses.
Among the program’s news topics was Duemint.cl, presented as a platform to support liquidity management for small and medium-sized enterprises through real-time analysis of invoicing processes once the tax document has been issued. Entreprenerd’s article provides further information about the platform and payment management.
The program also examined progress on an electric bus terminal in Chile, presented on the show as the first in Latin America. According to information reported at the time, construction was 80% complete, and the facility would receive Transantiago’s first 100 electric buses starting in December 2018, with the aim of improving quality of life for people traveling around Santiago.
Cristián Hernández: from Coronel to digital marketing
Cristián explained that his connection with entrepreneurship began in Coronel, in the Biobío Region, where he is from. His first steps were linked to a radio project. He then went through various experiences before forming Agencia Cero with his team. The episode introduced him as the founder of Design SEO.
The conversation explored the agency’s view that SEO is a foundation of marketing. SEO stands for Search Engine Optimization: work aimed at improving a website’s visibility in results from search engines such as Google or Bing.
He also described the project’s growth and Agencia Cero’s collaboration with Forest Design to create CasArbol.cl. At the time, the initiative was presented with the expectation of contributing to marketing in Chile.
You can watch the interview and the complete program in the video accompanying this article, published on November 27, 2018.
