A newsletter template should make reading and the action you want easier, rather than simply reflect your company’s industry. Define the audience, purpose, and content, then adjust the hierarchy, images, and links. Test the email on relevant devices and send it only to contacts whose use is authorized.
This article, published in 2020 and written by Johanna Uribe of Mailify, retains examples of templates from that time. The provider’s current catalog, pricing, and features have not been checked in this review. You can consult the original reference for Mailify newsletter templates and verify their availability before choosing a tool.
The examples cover e-commerce, agencies, tourism, and the automotive industry. Beyond the category, check whether the design presents your information clearly and whether you can modify it on your platform. A drag-and-drop editor does not guarantee that an email will look the same in every email client: test it before sending.
The images and categories from the original publication are retained below, alongside criteria for adapting each message. They are not an up-to-date catalog or a promise of a free download.
Historical examples of newsletter templates
E-commerce templates
For an online store, choose a structure that lets you explain products, terms, and the next step. A minimalist design or a prominent photograph may be useful options depending on the message. Evaluate clarity and audience response before attributing an improvement in sales to the template.
Check that the design accommodates the information your product or service needs: price, availability, relevant features, and correct links. Not every format suits every offering.
Newsletter templates for agencies
At an agency, a newsletter can communicate news, share resources, or support a business relationship. Decide whether the recipient needs general information, an answer to an inquiry, or project updates before choosing a template.
Experience with email marketing varies between teams. Establish brand guidelines, a person responsible for reviewing content, and a testing process for both B2B and B2C communications.
Tourism templates
A tourism newsletter can present a destination, a guide, or booking information. Distinguish inspiration from commercial terms: dates, availability, requirements, and policies must be checked. The template organizes the message, but does not make or guarantee a booking by itself.
Templates for the automotive industry
In the automotive industry, a newsletter can present models, services, or offers, provided their terms and availability have been verified. An automated sequence requires defined rules and permissions; simply selecting a design is not enough.
Align the content and design with your brand. Use photographs you have permission to use and relevant alternative text. If you include several products or services, maintain a hierarchy that makes comparison and choosing the next step easier.
You can adapt a template from another industry if its structure better suits your objective. Check that text is not hidden within images, that contrast makes reading easy, and that the mobile version displays the important information.
A/B tests can help compare a subject line, a call to action, or another specific change. Define in advance what you will observe, use comparable groups, and consider sample size. Do not choose a version solely on opens: also review clicks, unsubscribes, and subsequent actions when they can be measured.
Choose tools according to your actual needs. If you need forms, landing pages, a CRM, SMS, or automation, check availability, compatibility, permissions, and costs. Features advertised as predictive sending, heat maps, or visual tracking need a verifiable explanation of what they measure and their limitations; they do not guarantee better results.
The template can support welcome messages, news, or purchase follow-up. Adapt frequency and content to the relationship with the contact, and make unsubscribing easy where appropriate. Verify links, the subject line, sender, and display before activating sending.
If you need to prepare copy, templates, and tests, you can consult Agencia Cero’s email marketing service to agree on the scope. The visual examples and original publication’s byline are preserved as part of the archive; the review criteria above are general editorial guidance.
Author: Johanna Uribe
Content Manager Mailify
