Data and Digital Analytics
Understand what is happening before deciding what to change.
For businesses with scattered data and unanswered questions. We organize measurement and analysis across their channels to identify results, information gaps and next steps.
A 45-minute meeting to review your situation and next steps. Or message us on WhatsApp.
More numbers can leave the same question unanswered
Platforms can count results in different ways. A report can show activity without explaining what it means for the business. We organize sources, definitions and periods so comparisons are useful and conclusions have a sound basis.
What the service includes
Questions and indicators
We translate goals into indicators with clear definitions, sources and owners.
Data review
We review the available information, its quality and the criteria needed to compare results.
Analysis for decisions
We connect findings with recommendations and distinguish observations from what still needs to be checked.
What you can receive
A one-off review or ongoing monitoring can draw on:
- A map of sources and priority indicators.
- Metric definitions, reporting periods and comparison criteria.
- A report or monitoring dashboard.
- Analysis with findings, information limitations and recommended actions.
We agree on sources, access, integrations, format and reporting frequency. First, we check which historical data and connections are available to support the analysis.
A related case
12Tren.com: Results and context of a digital strategy. Explore the scope and context of the case.
Before building a report, we clarify the question. We review the information available about people, the business and its channels, and how well it can answer that question.
From understanding to measurement
- Understanding. We start with pending decisions and review which data can help resolve them.
- Proposal. We agree on indicators, sources, delivery format and review frequency.
- Production. We prepare reports or dashboards and check their definitions and consistency.
- Measurement. We review trends and results to suggest actions and new questions.
Turn data into a useful next step
A useful conclusion explains what changed, the evidence behind it and what still needs checking. We make information gaps and differences between comparisons clear. We assess relationships between metrics carefully before drawing conclusions about cause and effect.
Frequently asked questions
Which data sources can you review?
We can assess website, social media, campaign and CRM information according to available access and formats. Specific sources are agreed for each project.
Do I need a new dashboard?
We first review the reports you already use. Clarifying their definitions or adjusting the questions may be more useful than adding another tool.
Are reports weekly?
We agree on frequency around the decision and the pace of the business. It may be weekly or follow another schedule, defined alongside the format, indicators and review meeting.
Do you also implement the improvements you recommend?
We can work on recommendations with the people responsible for campaigns, the website and CRM. When defining the project, we establish which actions we implement and which your team handles.
Start with the question you still need to answer
Tell us what you need to decide and which reports you have today. Let’s review the information that could bring clarity.