Conversion rate ×2.5
Digital Strategy That Transforms the Food Market
- increase in conversion rate
- 2.5x
Context and challenge
12Tren.com, a startup connecting food manufacturers directly with consumers, faced several challenges:
- High customer acquisition costs (CAC) that reduced profitability.
- Outdated website UX that affected navigation and conversion.
- Disconnected advertising strategies with poor performance and high costs per click.
- No customer segmentation or process automation.
Goals
- Optimize CAC and improve profitability.
- Improve user experience through a website UX refresh.
- Implement an effective CRM to automate and personalize customer communication.
- Build an integrated digital marketing strategy combining SEO, SEM and email marketing.
Tools
Before
- WordPress + WooCommerce.
- Social media: Facebook and Instagram.
- Google Ads.
Current
- FluentCRM for marketing automation.
- Customer segmentation based on purchasing needs and behavior.
- Google Ads DCE campaigns with maximum reach.
- Personalized lead nurturing strategy.
Potential
- A higher-quality CRM.
Strategy and actions
Key elements of the project
The 360° Strategy We Implemented
Synapse Marketing Framework approach:
Our strategy aligned branding, digital presence and lead nurturing.
Website UX refresh
- We optimized website navigation to make it more intuitive and functional.
- We simplified the steps needed to complete a purchase, increasing conversion.
- We implemented a responsive design that improved the mobile experience.
Marketing automation and segmentation
- We integrated a CRM with intelligent workflows by product category.
- We designed automated email sequences; email marketing accounted for 42% of sales.
- We segmented customers into four key profiles and adapted communication to their needs.
Advertising campaigns and SEO
- A Google Ads SEM strategy to maximize reach and optimize relevant keywords such as “buy direct from the factory”.
- We created 40 SEO-optimized articles focused on competitive keywords and link building.
- Remarketing to reactivate inactive users and improve return on advertising spend.
Content marketing strategy
- We developed social media editorial calendars with messages highlighting savings and sustainability.
- We implemented the “Los Peros” campaign to address common customer objections and build trust.
Customer data and analysis
- Audit of direct and indirect competitors.
- Customer journey analysis to improve touchpoints.
- Analysis of purchasing behavior to guide segmentation and communication.
The project in images
Campaign work by Agencia Cero
Campaign work by Agencia Cero
Website design
Results
Impact of the strategy
Project impact
Thanks to our work, 12Tren.com transformed its digital strategy, optimized its costs and established itself as a benchmark in the direct-from-factory market. The UX refresh and marketing automation improved the customer experience and also had a positive impact on revenue.
With customer-focused strategies and a data-driven approach, the project demonstrated that a Synapse Marketing Framework model can be highly effective in turning startups into sustainable success stories.
Connect with us and discover how we can transform your digital business.
increase in conversion rate
2.5x
of sales generated by email marketing
+42%
reduction in cost per click (CPC)
+25%
increase in SEO visibility
+30%
Closing
Let’s talk about your project