Email Marketing
Send messages that make sense at every stage.
For businesses that want to organize their email communication. We define segments, content and sequences around the relationship with each contact and measure their response.
A 45-minute meeting to review your situation and next steps. Or message us on WhatsApp.
Your contact list contains different needs
The same email may help someone who has already bought and feel out of place to someone discovering your brand. We review segments, messages and the journey so every send has a purpose and a clear next step.
What the service includes
Strategy and segmentation
We define what to communicate, to whom and when, based on the available data and the purpose of the contact.
Content and design
We create copy and templates consistent with your brand, with a clear hierarchy and a relevant action.
Sequences and analysis
We configure the agreed campaigns or flows and review responses to suggest improvements.
What you can receive
A one-off campaign or a sequence takes shape through:
- A sending plan and segmentation criteria.
- Email copy, subject lines and templates.
- Campaign or sequence configuration and testing in the selected platform.
- Review of deliveries, clicks, unsubscribes and recorded actions.
We agree on quantities, versions, automations, integrations and revisions. The proposal distinguishes licences and technical configuration. We start with contacts authorized for these communications.
A related case
12Tren.com: Email and segmentation within the project strategy. Explore the scope and context of the case.
We start with your offer, your relationship with the audience and what you need to communicate. Frequency and automation are chosen to support that relationship thoughtfully.
From understanding to measurement
- Understanding. We review the audience, the origin of the contact list, the offer and current communications.
- Proposal. We agree on goals, segments, messages and sending frequency.
- Production. We create and test the content and configuration before activation.
- Measurement. We review responses and progress toward the defined actions to improve the next send.
Understand what happens after sending
We review deliveries, clicks, unsubscribes and subsequent actions when they can be measured. Opens provide a partial view and are read alongside other indicators. The analysis helps make messages more relevant and choose an appropriate sending pace.
Frequently asked questions
Can you work with my current platform?
We first review its features and access. We can assess tools such as Mailchimp, Clientify or other compatible platforms and decide what the project needs before proposing a change.
What is the difference between a campaign and a sequence?
A campaign addresses a specific goal or moment. A sequence connects several messages through defined conditions or stages, such as a welcome or follow-up. Configuration depends on the platform and available data.
Do you work with transactional emails?
We can define the content and design of messages linked to actions, such as confirmations or updates. Technical implementation and connections to other systems are agreed according to the project.
What do you need to get started?
We need to understand the goal, offer, platform and the origin and permitted use of the contacts. Then we define the access, materials and scope needed to produce and review the emails.
Give every message a clear purpose
Tell us what you need to communicate and how you relate to your contacts today. Let’s define a campaign or sequence that makes sense for them.