SinDeudas helps people and businesses facing debt, and its sales team needs contacts who want to talk. Agencia Cero redesigned the website, added ebooks and new channels, and connected CRM and sales measurement so the work can be assessed beyond submitted forms.
- average sales cycle
- 9 days
- Measurement period
- Cohort since January 2024, consolidated in October 2026
- Reference
- Aggregated SinDeudas sales data; analysis by Agencia Cero.
Context and challenge
SinDeudas provides a service people seek during a difficult time and engage through a conversation. Initially, sales information was scattered across tools and spreadsheets; there was no CRM or Meta Ads, and search rankings were not measured with Search Console. The process needed structure without using fear or judging those seeking help.
Goals
- Enable quality conversations, expand channels and centralise sales follow-up, with approachable and respectful communication.
Tools
Current
Website
Redesign of sindeudas.cl to make contact easier and lead visitors into a conversation.
Current
Clientify
CRM centralising contacts, sales and follow-up by the sales team.
Current
Google Analytics 4
Website analytics to measure activity and support marketing decisions.
Current
Google Search Console
Measurement of the website’s organic presence on Google to guide SEO work.
Current
Google Ads
Search campaigns with enhanced and offline conversions to include sales in measurement.
Current
Meta Ads
Lead generation through ebooks with an approachable, non-judgmental tone.
Current
Google Business Profile
Owned channel introduced to strengthen the business’s presence on Google.
Current
Development of a channel the client used little at the start of the relationship.
Current
Introduction of a channel the client did not use at the start of the relationship.
Current
Google Sheets
Spreadsheet currently used to manage Google Ads offline conversions.
Current
Ebooks
Downloadable guides to attract contacts with different debt-related needs.
Strategy and actions
Website and content to start a conversation
We redesigned the website to make reaching out quick and easy. We developed downloadable guides for different stages of dealing with debt and related Meta Ads campaigns. We added Google Business Profile and work on Instagram and Facebook.
Advertising connected to sales
We worked with enhanced conversions and offline conversions in Google Ads, initially through a Google Sheet, to include closed sales in measurement. In parallel, Search Console helps measure and improve organic rankings.
A centralised sales process
Clientify brings together sales, products and the sales cycle. The team can better track the progress of contacts. Systematic capture of channel attribution and the expansion of offline conversions remain in development.
Results
The consolidated data show an average sales cycle of 9 days and cumulative retention of 95% in the analysed cohort. Estimated return on media investment is 35x over 24 months, using the lower end of the calculated range. This is an estimate of recurring revenue for the cohort since January 2024; it attributes all sales to marketing and does not represent profit or return measured by channel.
average sales cycle
9 days
- Measurement period
- Cohort since January 2024, consolidated in October 2026
- Reference
- Aggregated SinDeudas sales data; analysis by Agencia Cero.
Closing
SinDeudas centralises sales and measures its sales cycle more clearly. The next stage aims to improve conversion among contacts already arriving, expand offline conversion coverage, capture channel attribution, develop SEO and organise the service portfolio in the CRM.